Illustrations
Coming Soon
Design
Personal Projects
Client Projects
Logo Designs
Branding
Infuzoan is an original concept for a beverage company that specializes in creating herbal tea in various flavors. The objective of this project was to create a pictorial brandmark using two objects. The project was then expanded with the creation of a cohesive brand identity and system.
Branding
The Heritage Museum of the Texas Hill Country is a multi-acre site dedicated to the protection and preservation of the natural and cultural history of the texas hill country.
The objective of this project was to create a brand identity and a cohesive brand system for the promotion and marketing needs for the Heritage Museum of the Texas Hill Country.
Current Logo
Proposed Primary Logo
Calaboose African American History Museum
Branding/UX/UI
Team members:
Chloe Kendall (Web/Sign Design), Monique Forbeck (Branding Design), Walker Otte (Web/Brochure design), Daniela Dunman (Web Design), Violet Mutuc (Web Design), Josh Cox (Branding/Brochure Design), Kristan Camacho Exhibition Creation), Felicity Fry (Sign/Branding Design), Austin Farar (Branding Design), Riley Taber (Exhibition Design), Micah Rivera (Sign Design), Colby Gill (Branding Design), Pamela Ochoa (Sign Design)
The Calaboose African American History Museum strives to preserve the history of the local San Marcos and Hays County area and educate it’s community.
For the class project, the goal was to work together as a class to design the 100 Years of Black Business exhibit for the Calaboose African American History Museum by the buildings Juneteenth reopening.
Potential Problems
No brand consistency
Variety of different typefaces
No singular color palette
Logo colors weren’t incorporated anywhere
Website and physical branding were inconsistent
Brochure had multiple logos and
unsuccessful layout structure
Potential solutions
Create a color palette that can be used universally throughout the museum, both in the website and on physical branding
Create a consistent design and typeface for labeling systems
Create a strong logo that can represent the brand
Create a new brochure with a rotating exhibit pamphlet
Current Logo
Proposed logo
About Me
I'm Chloe Amara Kendall, a freelance African American/Mexican Illustrator and Character designer who loves using her skills to help inspire new ideas and make the world a better place. I graduated Texas State University with a BFA in Communication Design in 2021. For all business inquiries, please contact me at Mobiissimo@yahoo.com